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Dentists and Cosmetic Dentists

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If you are in need of high-quality dental care in the Albuquerque area, turn to Northtowne Dental and Dr. Michael Armijo DDS. With more than twenty years of experience in general, cosmetic, and restorative dentistry, Dr. Armijo brings the highest level of professionalism to his patients.

Whether you are interested in preventative dental care for yourself and your family or you want to explore options in cosmetic dentistry, implants, dentures, and more, Northtowne Dental is the ideal solution. Priding themselves on their attentive and individualized treatment plans for each of their satisfied patients, Dr. Armijo and his team focus on efficient care that ensures the best results. That efficiency includes high levels of training as well as the very latest technology.

Patients of Northtowne Dental can rely on our dentist, Dr. Armijo for CEREC Dental Crowns, an innovative method for “same day” crowns. The practice also uses 3D x-rays, laser treatments, and even features a full-service dental lab to limit your need for multiple trips to the Albuquerque office. Though the team provides patients with basic cleanings and exams, they are also ready to offer only the most state-of-the-art solutions for a much wider array of needs.

Dedicated to the latest technologies and innovations, Dr. Armijo and his staff are fully committed to providing each patient with attentive and compassionate care, and this goes beyond the use of innovative equipment and techniques. While enjoying the convenience of the cutting-edge technologies in use at Northtowne Dental, patients of Dr. Armijo and his staff will be put at ease if they suffer any sort of anxiety or nervousness about dental care. The team provides all patients with the utmost comfort, and guarantees that they will be treated with integrity.

With flexible payment options and around the clock emergency service, Dr. Armijo and the staff of Northtowne dental prove they are a complete dental care solution for patients in the Albuquerque area. You are not just your dental problems or another set of teeth with Northtowne Dental; you are a patient deserving of expertise, compassion, and efficient care.

Visit: www.northtownedental.com | Cosmetic Dentistry

Boost your practice: change the face of cosmetic dentistry

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Vincent Dolce

West Palm Beach, Fla.–This is a wonderful time to practice cosmetic dentistry. Cosmetic procedures, in general, have gained mass acceptance recently due to shows such as “Extreme Makeover” and the “The Swan.” No longer is cosmetic surgery viewed as just for the rich and famous. But even the best facelift, liposuction job or hair transplant won’t mask a mouthful of misshapen, stained, or missing teeth.

But how do cosmetic dentists overcome dentistry’s deeply ingrained negative reputation as something to be feared and avoided at all costs (i.e.,”I need this like I need a root canal”) ? How do cosmetic dentists position themselves as an integral part of the cosmetic makeover industry, able to transform not only patients’ smiles, but their self-confidence and quality of life? How do cosmetic dentists, in short, make people want to come to them?

Shifting patients’ perceptions begins by taking a hard, honest look at ourselves, our support staff and our offices–and the image each portrays. To evaluate the message being sent to patients, consider the following:

* Perceptions begin the moment the patient walks in the door.

What kind of an ambiance does the waiting room create? Is it typical of so many dentists’ offices–cold and sterile, conjuring images of the “drill and fill” mentality? Or is it warm and inviting? Cosmetic dentists need to take their cue from other sectors of the cosmetic medical industry such as plastic surgeons, who take great care to create a spa-like atmosphere where patients feel pampered, not intimidated.

What happens when patients check in at the front desk? Are patients merely given a standard medical and dental history form? If so, consider taking it a step further. Offer patients a “smile analysis” form with questions about how happy they are with various aspects of their smile and what they would like to change. This gives cosmetic dentists a good idea about where the patient’s thought process is with regard to cosmetic dentistry, while at the same time positioning the practitioner, in the eyes of the patient, as a cosmetic dentist rather than a general dentist.

* A picture is worth a thousand words.

Get patients excited about their own potential by showing them what was achieved for others. Install a television monitor in each treatment room showing dramatic “before” and “after” photos of patients whose smiles you have made over. Leave photo albums in the exam rooms for patients to flip through while they wait.

Digital imaging is another effective way to personalize patients’ experience and excite them about their own potential. With digital photography, patients can “try on” various smiles based on their individual appearance, face shape, etc. Involving them in the process and showing them what they will look like with their new, improved smile will simultaneously convey expertise and emotionally engage them.

* Train the staff.

Staff members are often the main conduit to current patients and prospective patients. Be sure that the staff is knowledgeable about the cosmetic procedures that the practice offers, and that they are comfortable discussing these procedures with patients. Involve them in regular training sessions and continuing education to ensure they are as up to date as you are.

* Don’t sell what can’t be delivered.

Shifting from a general dentistry practice to one specializing in cosmetic dentistry will take time, commitment and–yes–money. A cosmetic dentist cannot be truly successful without a willingness to dedicate the time and money necessary to keep up on new technology, purchase the latest equipment and take courses on new procedures. Practitioners must have the knowledge and the technology to perform the services being sold.

* Stick to what you know best. Many cosmetic dentists are attempting to increase their income by offering Botox and other ancillary cosmetic services. But this can confuse patients, making them wonder what your specialty–and dedication–really is. Why perform services outside your field, when there are more people out there who need cosmetic dentistry than you will be able to see in a lifetime? Invest in yourself and your cosmetic dentistry practice, and you will find that your rewards will be much greater in the long run.

As dentists, we are fortunate to have the technology to transform our patients’ smiles. But in order to leave the old notions of dentistry behind and attract patients to the possibilities open to them by cosmetic dentistry, practitioners must begin by transforming their practices.

Vincent M. Dolce, D.M.D., is a cosmetic dentist who has practiced in Palm Beach County, Fla., since 1986. He is a 1983 graduate of Boston University Dental School and also holds a master’s degree in nutrition.

West Palm Beach, Fla.–This is a wonderful time to practice cosmetic dentistry. Cosmetic procedures, in general, have gained mass acceptance recently due to shows such as “Extreme Makeover” and the “The Swan.” No longer is cosmetic surgery viewed as just for the rich and famous. But even the best facelift, liposuction job or hair transplant won’t mask a mouthful of misshapen, stained, or missing teeth.

But how do cosmetic dentists overcome dentistry’s deeply ingrained negative reputation as something to be feared and avoided at all costs (i.e.,”I need this like I need a root canal”) ? How do cosmetic dentists position themselves as an integral part of the cosmetic makeover industry, able to transform not only patients’ smiles, but their self-confidence and quality of life? How do cosmetic dentists, in short, make people want to come to them?

Shifting patients’ perceptions begins by taking a hard, honest look at ourselves, our support staff and our offices–and the image each portrays. To evaluate the message being sent to patients, consider the following:

* Perceptions begin the moment the patient walks in the door.

What kind of an ambiance does the waiting room create? Is it typical of so many dentists’ offices–cold and sterile, conjuring images of the “drill and fill” mentality? Or is it warm and inviting? Cosmetic dentists need to take their cue from other sectors of the cosmetic medical industry such as plastic surgeons, who take great care to create a spa-like atmosphere where patients feel pampered, not intimidated.

What happens when patients check in at the front desk? Are patients merely given a standard medical and dental history form? If so, consider taking it a step further. Offer patients a “smile analysis” form with questions about how happy they are with various aspects of their smile and what they would like to change. This gives cosmetic dentists a good idea about where the patient’s thought process is with regard to cosmetic dentistry, while at the same time positioning the practitioner, in the eyes of the patient, as a cosmetic dentist rather than a general dentist.

* A picture is worth a thousand words.

Get patients excited about their own potential by showing them what was achieved for others. Install a television monitor in each treatment room showing dramatic “before” and “after” photos of patients whose smiles you have made over. Leave photo albums in the exam rooms for patients to flip through while they wait.

Digital imaging is another effective way to personalize patients’ experience and excite them about their own potential. With digital photography, patients can “try on” various smiles based on their individual appearance, face shape, etc. Involving them in the process and showing them what they will look like with their new, improved smile will simultaneously convey expertise and emotionally engage them.

* Train the staff.

Staff members are often the main conduit to current patients and prospective patients. Be sure that the staff is knowledgeable about the cosmetic procedures that the practice offers, and that they are comfortable discussing these procedures with patients. Involve them in regular training sessions and continuing education to ensure they are as up to date as you are.

* Don’t sell what can’t be delivered.

Shifting from a general dentistry practice to one specializing in cosmetic dentistry will take time, commitment and–yes–money. A cosmetic dentist cannot be truly successful without a willingness to dedicate the time and money necessary to keep up on new technology, purchase the latest equipment and take courses on new procedures. Practitioners must have the knowledge and the technology to perform the services being sold.

* Stick to what you know best. Many cosmetic dentists are attempting to increase their income by offering Botox and other ancillary cosmetic services. But this can confuse patients, making them wonder what your specialty–and dedication–really is. Why perform services outside your field, when there are more people out there who need cosmetic dentistry than you will be able to see in a lifetime? Invest in yourself and your cosmetic dentistry practice, and you will find that your rewards will be much greater in the long run.

As dentists, we are fortunate to have the technology to transform our patients’ smiles. But in order to leave the old notions of dentistry behind and attract patients to the possibilities open to them by cosmetic dentistry, practitioners must begin by transforming their practices.

Vincent M. Dolce, D.M.D., is a cosmetic dentist who has practiced in Palm Beach County, Fla., since 1986. He is a 1983 graduate of Boston University Dental School and also holds a master’s degree in nutrition.